Taylor Swift Drops 'Cruel Summer' Easter Egg in Amazon Music Ad

Taylor Swift
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Taylor Swift attends Teen Choice Awards 2019 on Aug. 11, 2019 in Hermosa Beach, Calif.

Taylor Swift has fans putting on their detective hats once again. A new Amazon Music ad featuring her single "You Need to Calm Down" focuses on a set of singing lips with a backdrop of plenty of Lover era flowers and butterflies -- but one of those things is not quite like the other.

In a blink-and-you'll-miss-it moment in the ad posted on social media Monday (Aug. 19), one butterfly's wings spell out "Cruel Summer," which is a track on Swift's new album, set for release this week.

No details have been confirmed about "Cruel Summer," other than it being the second song on Lover's track list, but its appearance in this clip has left many speculating that it could be an upcoming single. 

The "Cruel Summer" butterfly is black and white in a video that is full of color, leading to further suspicions: will the song reference the theme or time period of Swift's Reputation? (In short, as one fan on Twitter pointed out: "Why does the Cruel Summer butterfly look like it's still living in the rep era?")

"Cruel Summer" was also an Easter egg in Swift's "You Need to Calm Down" music video. Around the 2:00 mark, co-star Ellen DeGeneres is seen getting tattooed with the phrase.

Questions about "Cruel Summer" should be answered in just a few days, as Swift's Lover album will be here on Aug. 23.

Check out her latest Easter egg below.


@amazonmusic: what color lips would you like for this commercial? Me: yes

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