From: Carlisle, Mass.
Label: FADER Label
Self-Taught: Born Claire Cottrill in Atlanta, Clairo taught herself guitar by watching live videos of her favorite bands on YouTube, but she never thought she would be an artist herself. At 13, she started uploading covers of soft-spoken indie acts like City & Colour and Daughter, and Mumford & Sons. Three years later, she was writing her own songs.
Going Viral: She posted her first original pop song and homemade video, “Pretty Girl,” to YouTube in August 2017, immediately igniting interest from RCA, Columbia and Capitol. “The internet gave me all my resources to get big,” she says. But it left her with a tough choice: “Do I go to school and be a student, or do I be a rock star?”