“Crave,” the de facto pop radio single and third song released from Madonna's forthcoming album Madame X, is part of a multi-track pre-album rollout ahead of the album's June 14 release. She previously released the inspirational number “I Rise” as well as midtempo Latin pop anthem “Medellín,” with Colombian heartthrob Maluma, and "Future," featuring Quavo, last week.
The "Crave" teaser video showcases strobing black-and-white flashes of light as Madonna narrorates, "I'm waiting for you, I have always been waiting for you... I'm attracted to danger, I crave it." The pop superstar captioned the teaser video, "Crave drops tomorrow... Stay tuned for more from Madame #crave @swaelee @nunoxico."