While her numbers top solo artist Ariana Grande's previous record of over 55 million views for "Thank U, Next," K-pop group BTS still holds the overall biggest YouTube 24-hour view record, with "Boy With Luv" featuring Halsey reaching more than 74 million views in that timeframe -- making "ME!" the the second biggest 24-hour debut of any video to be released on the streaming platform.
The "ME!" video marks the most impressive 24-hour debut ever for Swift, trailed by the 43.2 million views her "Look What You Made Me Do" video notched during its first day. "ME!" also received more likes in its first day than any of Swift's earlier music video releases.
Swift currently counts more than 33 million subscribers on her official YouTube channel, which makes her one of just eight musicians who have over 30 million subscribers.