The visual stars Madonna as her alter ego, Madame X, and the Colombian singer as her paramour.
The cinematic clip opens with Madonna-as-Madame X kneeling before an altar, gently lit by a gold-and-blue stained glass window. “Dear God, how could I trust anyone after years of disappointment and betrayal?” she whispers in urgent prayer. “How could I not want to run away again and again? Escape. I will never be what society expects me to be.”
As the track kicks in with its beat of “1-2-cha-cha-cha,” Madonna’s multi-faceted alter ego assumes the identity of a cha-cha instructor, leading a class of dancers before singling out Maluma for some sultry one-on-one instruction.