So what could the coming years bring?
Millennial meme-pop has been inescapable lately: 1999’s “All-Star,” “No Scrubs,” and “I Want It That Way” were all among the top 20 most popular karaoke songs in America last week, alongside aughts entrants like “Mr. Brightside” and “Party In the U.S.A.” If a song was ubiquitous in the 2000s and also very quotable, there’s a good chance you’ll see it dominating your social media feed. "Mr. Brightside" was so inherently meme-able, it got about a five-year jump on everything else. For the future, I have personal bets on Avril Lavigne's “Sk8er Boi” (the two opening lines set up a meme so well), Gwen Stefani's "Hollaback Girl" ("This my shit / I heard that you were talking shit" already sums up about 80% of Twittter discourse), and Trapt’s “Headstrong” (l’ll literally take you on).
An iPod comeback is plausible -- specifically the iPod Classic, the model with the familiar screen and spinwheel, out of production since 2014. Scarceness begets cool, and the gadget is already a favorite of influential tastemakers like Instagram’s LilJupiter. The vinyl revival we witnessed over the past decade-plus should leave no doubt as to our willingness to spend extra to show off our music taste, even in the streaming age.
How about a retro, blog-centric social media platform? Tumblr’s engagement has dipped since banning adult content, and MySpace recently lost all user-uploaded songs between 2003 and 2015. While there’s no shortage of self-publishing outlets online, one with the wonky, early-aughts affectations of classic MySpace, Xanga, or AOL Instant Messenger could catch a second wind.
Though a revival of triple-XL throwback jerseys seems unlikely, Purps does see looser threads getting reimagined. “Baggy t-shirts are popular now,” he says. “Maybe they’re not wearing JNCO jeans, but motherfuckers are wearing huge, oversized sweatshirts now. They don’t wanna do the same thing people used to do. They’re gonna do it their own way.”
Davis agrees. "If you went back and watched The Fast and the Furious even five years ago, you’d be like, Oh my god, can you believe people used to dress like this?" she says. "But if you go back now and watch those films, you don’t even think twice because it’s what people are wearing today."