Crowd Surf’s Cassie Petrey will serve as a strategic management partner
YouTube personality and pop singer Loren Gray has inked with Reign Deer Entertainment/Maverick’s Larry Rudolph and Young Forever’s Chris Anokute for management, Billboard can confirm. Crowd Surf’s Cassie Petrey will serve as a strategic management partner.
“When Chris suggested that we team up and work on Loren, it was an absolute no brainer,” says Rudolph, best known for managing Britney Spears and Aerosmith. “It takes two seconds to figure out that she is a super star. She has everything it takes to make it to the top.
The 16-year old Gray, who has more than 50 million followers across her social media channels, recently released the video for “Queen,” her current Capitol Records single. However, it looks like she already have a hit with “Anti-Everything,” the tune by Los Angeles-based DJ duo Lost Kings featuring Gray. The song entered Billboard’s Hot Dance/Electronic Songs chart at No. 32, marking Gray’s first entry on any Billboard chart.