Natalie Shay is introducing herself to the world one song at a time -- including the new "Yesterday," premiering exclusively below and here.
The track is the 19-year-old British singer-songwriter's third single, following "This Feeling" and "Perfume." Shay tells Billboard that she has "loads of different songs with loads of different people, working on all of them at once." And she's perfectly happy to let them come out in serial fashion.
"I’m not sure if I'm at the stage where I can put out an album and have every track be appreciated," Shay, who's releasing her songs independently, explains. "I think if I can do a single I can focus a lot on the song and have a lot of people hear it and build a rapport and get people genuinely interested. Every time I do a single it seems to get me a lot more of a following and a lot more happens, so for now it works pretty well. We'll see what happens with the next one, and if I want to do something like an EP or an album I'll think about it then."