Natalie Shay's 'Yesterday' Is An Ode for Realizing You Can Do Better: Premiere
Natalie Shay is introducing herself to the world one song at a time -- including the new "Yesterday," premiering exclusively below and here.
The track is the 19-year-old British singer-songwriter's third single, following "This Feeling" and "Perfume." Shay tells Billboard that she has "loads of different songs with loads of different people, working on all of them at once." And she's perfectly happy to let them come out in serial fashion.
"I’m not sure if I'm at the stage where I can put out an album and have every track be appreciated," Shay, who's releasing her songs independently, explains. "I think if I can do a single I can focus a lot on the song and have a lot of people hear it and build a rapport and get people genuinely interested. Every time I do a single it seems to get me a lot more of a following and a lot more happens, so for now it works pretty well. We'll see what happens with the next one, and if I want to do something like an EP or an album I'll think about it then."
Shay created "Yesterday" with "This Feeling" collaborator Pete Dowsett and calls it "one of those girl power songs" drawn from personal experience. "It's about getting involved with someone and sort of realizing halfway through that you like this person but they don't like you the way you like them, and nothing's ever gonna happen," Shay says. "The song explains that you realize, 'I can do better than this. I'm better than this as a person.'" The song's buoyant, anthemic pop feel, with a light melodic similarity to Ed Sheeran's "The A Team," is representative of the kind of music she's after.
"This is the sound I really like, what I want to do going forward," Shay, a graduate of the BRIT performing arts school, affirms.
Shay will be releasing a video for "Yesterday" and has her first major headlining show planned for Feb. 2 at Thousand Island in North London. "I'm excited but really stressed," she says with a laugh. She's also looking across the pond and hoping to make some inroads in North America before too long. "I really want to do it properly if I'm going to come," Shay says. "The first time has to be useful. I don't want to come and not know what I'm doing, so when it feels right I'd love to come over."