Cherrytree Records' Martin Kierszenbaum Returns with Catchy Cherry Cherry Boom Boom Tune, 'Brilliant': Premiere
Though Martin Kierszenbaum is best known as founder/chairman of Cherrytree Music Company and manager of Sting these days, he has never strayed from his roots as an artist and songwriter.
Under his pseudonym Cherry Cherry Boom Boom, he has produced and/or written songs for a number of acts, including Lady Gaga, Sting, Shaggy, Madonna and Robyn. But for his latest project, he’s the main artist.
Catchy electronic pop track “Brilliant,” by Cherry Cherry Boom Boom featuring Alicia Solo, Patexx and Jason Freese, premieres below before its Nov. 27 release via Cherrytree Records (distributed via ADA and Warner Music globally).
“I originally wrote ‘Brilliant’ as a challenge to myself as a songwriter to see if I could write a contemporary pop song using an instrumental motif — as opposed to a vocal one — as a main hook,” Kierszenbaum tells Billboard of the earworm. “I love laying down the groove on the piano and really bringing out its essence as a percussive instrument. For the production, I wanted the song to have a classic-modern feel, with space and funky syncopation plus a bad-ass bottom end for the club today so I worked on that carefully.”
For his guest stars, Kierszenbaum reached into his vast rolodex of connections: He asked Solo, the former lead singer for Epitaph act Beautiful Bodies, to sing the female vocal part after seeing her play live at a show in Kansas City. “I loved her tone,” he says. “A perfect combination of confidence and edge.”
Kierszenbaum knew rapper Patexx from their time working together on Sting and Shaggy’s 44/876 album, which reached No. 1 on Billboard’s Reggae Albums chart. “His flow is unique and his dynamic spirit contagious,” he says.
Near the end, Kierszenbaum brought in Freese, best known for his work with Green Day. “I’d initially intended the instrumental lead to be played by a trumpet,” he says, “but the slinky swagger of his amazing saxophone playing was more in keeping with the cosmopolitan sound of the record.”
In addition to his synth and percussion work, Kierszenbaum also sung through a vocoder, a technique he’s used on many of his productions including on Lady Gaga’s “I Like It Rough.”
For now, “Brilliant” is a one-off, though Kierszenbaum admits he never knows where his inspiration may take him.