Madison Beer debuted the bewitching music video for her vengeful track “Hurts Like Hell” on Wednesday (Nov. 14). Matching the dark-pop song’s sinister vibe, the “Hell” video features Beer practicing her witch-like powers, taking revenge on an abusive man. After Beer magically appears at his bedside with a knife, an all-out witch hunt ensues that eventually builds to the video’s chilling twist ending.
The 19-year-old also co-wrote the treatment for the video and executive produced it, working alongside director Mike Harris. “I had such a clear vision of what I wanted to do for this video,” Beer said in a release. “I was inspired by witchcraft and felt that it perfectly fit with the theme of the song, which is about teaching someone a lesson.”