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Plumb on One-Shot 'Crazy About You' Video: 'There Is Authenticity & Energy In the Rawness' (Premiere)

Plumb
Jenn Cady

Plumb

Plumb's music has never been easily contained by format boundaries.

Neither is her latest video.

Since 1997, Plumb (aka Tiffany Lee, whose moniker was inspired by her favorite '90s song, "My Favorite Plum," by Suzanne Vega) has tallied top 10s on Billboard's Christian, dance and Adult Contemporary charts. On Christian Airplay, she's notched five top 20 hits (with at least one in each decade since the '90s), most recently ascending to No. 20 with "Beautifully Broken," the title cut from her latest album.

The set also includes the sonically airy, and lyrically affirming, "Crazy About You," which has been remixed by Grammy Award-winning DJ/producer Dave Audé, who previously added his touch to other Plumb hits, including "Beautifully Broken"; "Need You Now (How Many Times)," her highest-peaking entry on the Hot Christian Songs chart, where it rose to No. 3 in 2013; and, "Hang On," a No. 1 on both Dance Club Songs and Dance/Mix Show Airplay in 2009-10.

For the video for the "Crazy About You" Audé remix, Plumb likewise broke barriers: for the first time, she starred in a clip filmed in one continuous shot.

During a free moment on her current Beautifully Broken Tour throughout the U.S, Plumb shared insights about her latest single, including how its sound was inspired by a recent mainstream pop hit, its important message and its inventive video, which Billboard premieres here exclusively.

How did the premise for the "Crazy About You" video come about?

At its core, "Crazy About You" is a love song, [per its lyrics] "So can I dance with you now? Can we dance right where you are?"

This particular lyric inspired us to mix the element of romance in the song with just that, a dance, in a ballroom. So, we chose to film the video at a location called The Cedars at Carr Farm [north of Nashville in Cedar Hill, Tennessee], a gorgeous wedding venue with massive chandeliers in its ballroom. It represents love and hope and beauty and new life, all things relevant to the song.

Did you feel any pressure filming a one-shot video? Any extra nerves in the last few seconds?

Yes! We practiced a few times and then shot it for real a few times top to bottom and just hoped for the best … ha! I've never filmed a video that way before, but now don't want to ever do it any other way. There is both an authenticity and energy captured in the rawness of no-edits.

You've worked with Dave Audé for remixes of several of your songs over the years. What does he add to your music? (Another great new collaboration of yours, "Music Rescues Me," with Paul Van Dyk, is a further example of how well your songs translate to EDM.)

A completely different perspective. And I'm so grateful. He does a beautiful job of keeping the core components that make up the heart of the song intact, while simultaneously opening up a door for the song to a completely new audience of listeners. It's giving more diversity to the art.

What do you remember about writing "Crazy About You"? How did it originate?

There was a new song on the radio by Julia Michaels, "Issues" [which reached No. 4 on Billboard's Pop Songs chart in July 2017], that had a specific sonic approach to it that was very inspiring to me musically. So, we began playing with sounds and rhythm in that direction.

My co-writer, Eric Marshall, had shared a personal story that day with me about someone in his life who had died by suicide and how badly he wished they had believed in the romance and the truth of how God feels about them, how crazy about us He is. We continued with pursuing that perspective of hitting rock bottom, but that it's still solid ground because there is still hope there, because of how fiercely we are loved, no matter what we've done right or wrong.

From 1997's Plumb to this year's Beautifully Broken … When you began writing and recording songs, did you envision the success you've enjoyed, and earned? That history must be so gratifying, along with what's now a two-decade-plus relationship with your fans.

I didn't know what to expect. This wasn't something I saw. It was a series of doors opening since I was a very little girl, so every single day that I am given the opportunity to express myself artistically through music and it simultaneously encourages, inspires or gives hope to someone else is a massive blessing that I don't take lightly and I give all glory to God for.

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