BTS’ “Idol” already made history this week with the best music video debut ever on YouTube, and the festive video continues to make an impact. Today (Aug. 30), Billboard can confirm that “Idol” is the fastest music video of the year to exceed 100 million views.
According to a YouTube representative, the feat took “under 6 days” since its upload to the site on Aug. 24. At press time, the view count has exceeded 108.7 million views.
Earlier this week, BTS’ “Idol” was recognized by the Google-owned streaming service as the most-viewed music video ever in a 24-hour period, with the site validating over 45 million views within that time. It surpassed the record previously set by Taylor Swift’s 2017 music video for “Look What You Made Me Do,” which exceeded 43.2 million views in a day.