Taylor Swift Unveils Her Special-Edition Instax Camera: Watch the Videos

Taylor Swift Instax
Courtesy of Fujifilm

Taylor Swift in an Instax Promotional Movie "Now or never."

Taylor Swift has paired up with Fujifilm to create a special-edition Instax camera, set to release in October. The square-shaped instant camera comes complete with Swift's printed signature and Reputation-themed graphics.

Using "Gorgeous" as the background track, Swift shows off her camera and its functions -- including selfie mode, double exposure and "all kinds of things you can play around with." 

"I think there's something cool about having a photo you can tangibly hold in your hands right after you took it," she says, telling fans how she likes to keep photos in her diary when she's on tour. "It's kind of a really nice memento from good times."