Shawn Mendes Models New Emporio Armani Watches For EA Connected Campaign

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Courtesy of Emporio ArmaniĀ 
Shawn Mendes in a new campaign for Emporio Armani Connected.

Shawn Mendes is busy hitting the festival circuit this summer, but not too busy to serve as the face of Emporio Armani. The iconic fashion brand just unveiled its new line of smartwatches, EA Connected, enlisting the 19-year-old to model the collection.

In a series of black-and-white photos posted yesterday (July 16), Mendes shows off a couple of the watches available, one of which he shared on his own Instagram. The new watches introduce a new generation for the brand, as they now include Heart Rate Tracking, Swimproof Technology, Payment Technology, GPS Distance Tracking (and in select countries, users can connect to Google Assistant). 

Mendes first began his collaboration with Emporio Armani last summer, modeling watches and clothes on the Milan Fashion Week runway. The "In My Blood" singer was announced as the face of the entire Fall Winter 2018-2019 watch collection on June 6, just days after his self-titled third album debuted at No. 1 on the Billboard 200.

The new EA Connected smartwatches will be available worldwide in early September, but are now available on pre-sale on Check out some of Mendes' shots below.