Billboard Debuts 'How It Went Down' on IGTV With Story Behind Troye Sivan's 'My My My'

Troye Sivan
 Hedi Slimane

Troye Sivan

Instagram's video hub, IGTV, which launched June 20, features Billboard’s long-form debut on the platform with its award-winning "How it Went Down" series. The hit show reveals how top-charting Billboard artists’ biggest hits came to be by combining stories direct from the artists themselves with fun animation and sound effects. Billboard’s IGTV debut kicks off with an episode focused on this week's Billboard magazine Pride issue cover subject, Troye Sivan, who tells the story behind "My My My."

Recent "How It Went Down" subjects include Maluma ("Corazon"), Shawn Mendes ("In My Blood"), Nick Jonas and Mustard ("Anywhere") and Bhad Bhabie ("Gucci Flip Flops), which will be released on IGTV as well. The Demi Lovato episode of "How It Went Down," detailing her song "Tell Me You Love Me" is also currently available to watch.

IGTV allows for longer videos to be uploaded -- up to 60 minutes.



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