Indie ensemble THE WLDLFE are working their way to the mainstream spotlight with a shimmering new heartbreak jam, and an aesthetically pleasing vertical video to accompany it. The Indiana quintet mourn the end of a monumental relationship with their latest single, "Towel," premiering exclusively through Billboard today (May 30). However, when it comes to the video, the band implements a slightly satirical twist.
"'Towel' was a song that I wrote, and it kind of came together in bits and pieces," frontman Jansen Hogan tells Billboard. "I kind of wrote the verses at a different time for a different song that didn’t end up working out. Then I wrote the choruses, and it kind of fit perfectly just based on personal experience. We’re really proud of that song. I think it’s really different from what we’ve done in the past and it feels pretty good."
The clip sees Hogan pour over the emotional rubble that remains after a finite romance. A retro-chic backdrop houses him along with his bandmates: guitarist Jason Boucouras, bassist Jack Crane, drummer Geoff Jones and keyboardist/guitarist Carson Hogan. Surrounded by bold vintage decor, the music video was filmed in a gem of an Airbnb, which the band scored in a small town just outside their homeland of Indianapolis.