Michael Jackson Is Pictured On Limited-Edition Pepsi Can For New #PepsiGenerations Series

Michael Jackson
Kevin Mazur/WireImage

Michael Jackson performs in concert circa 1988. 

Michael Jackson appears on a new Pepsi can design as per the brand’s #PepsiGenerations campaign this summer. The late “Thriller” singer appears alongside similar retro designs featuring Pepsi-affiliated artists Ray Charles and Britney Spears.

The campaign intends to highlight Pepsi’s biggest pop culture moments over the years, starting with February’s “This is the Pepsi” Super Bowl commercial narrated by Jimmy Fallon.

Jackson began appearing in Pepsi spots in 1984, when his hair famously caught fire during one shoot. He also appeared posthumously in a series of 2012 Pepsi ads to celebrate the 25th anniversary of his album Bad