Apple Buys Ed Sheeran 'Songwriter' Documentary

Ed Sheeran
Mike Marsland/Mike Marsland/WireImage

Ed Sheeran attends The BRIT Awards 2018 held at The O2 Arena on Feb. 21, 2018 in London, England. 

The film made its North American debut at the Tribeca Film Festival in New York City on Monday.

Apple has purchased the world screen rights to the Ed Sheeran documentary, Songwriter, Billboard can confirm. The film screened Monday (April 23) at the Tribeca Film Festival in New York City, making its North American debut.

The deal is for low to mid-seven figures and will release the film in theaters as well as on Apple's platforms, sources tell Billboard

The Murray Cummings-directed documentary, shows the development of Sheeran's career and his creative process, crafting and performing his own hit songs and those for others. Songwriter was produced by Kimmie Kim and executive produced by Stuart Camp and Stefan Demetriou. It premiered at the Berlin Film Festival in February

Cummings is Sheeran's cousin and, as he told Billboard ahead of Monday's premiere, he grew up watching the now-superstar chasing his dream and just so happened to catch a good deal of it on video -- ranging from Sheeran's opening gigs for Taylor Swift to his sold-out performance at the 90,000-capacity Wembley Stadium. 

"I wanted to focus on him being a songwriter rather than 'Ed Sheeran the superstar' type thing. It's like, this is a guy that's really good at his job, and writes songs all the time -- if his brain's on, he wants to write," Cummings said. "It takes a lot to write a song, you go down a lot of different channels and not all of them are great. To have a camera on that while that's happening, I'd imagine it's quite difficult. I was really lucky to have that happen, and I felt very privileged to be in that situation where [Ed] doesn't mind that I'm filming while he's being that vulnerable. So I felt, I've got to make something out of this, because who else can?"

The film deal was brokered by 30WEST, negotiating with Marc H. Simon of Fox Rothschild for the filmmakers and Larry Jackson for Apple Music.