Britney Spears Announced as New Face of Kenzo

Britney Spears attends the 4th Hollywood Beauty Awards at Avalon Hollywood on Feb. 25, 2018 in Los Angeles.

The Princess of Pop is collaborating with the luxury Japanese-French brand.

Britney Spears was announced as the new face of Kenzo today (March 20). The pop icon tweeted about her campaign, entitled La Collection Memento N°2.

The luxury French-Japanese clothing brand is just the latest addition to Spears’ long list of endorsements, including Sketchers, Candie’s, Pepsi and Elizabeth Arden. It appears the collection will include bold colors and patterns, and of course, no shortage of ‘90s-eqsue denim.

In December, Spears closed out her first concert residency, “Piece of Me,” at Planet Hollywood in Las Vegas after a four-year run.

The pop great recently announced that she’ll be taking the show on an international tour of the same name through the U.S. and Europe. The Piece of Me tour will mark the Princess of Pop's first concert tour in six years.


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