Jason Derulo is the latest superstar to partner with Zumba in developing a collaboration between music and choreography. Derulo’s single “Tip Toe” will now boast an official Zumba choreography inspired by Derulo’s signature dance moves, and will be pulsed through Zumba’s global instructor network, which reaches 15 million fans in 200,000 locations.
“Dance is central to everything I believe in, and Zumba is the brand that makes dancing accessible to everyone,” says Derulo in an interview for Zumba.“What I love most about Zumba is that they make exercising fun, and have made it accessible to everyone, and all over the world -- and it’s a movement.”
Derulo isn’t the only one dancing to Zumba. In the last year, the company has launched partnerships with the likes of Pitbull, Daddy Yankee and Don Omar. Its newly-launched Strong By Zumba exercise program has used music by especially designed by the likes of Steve Aoki and Timbaland.