OK GO is Obsessed with Printers for Latest Mind-Bending Video, 'Obsession'

OK Go "Obsession"
Courtesy Photo

OK Go "Obsession"

OK GO is legendary for their over-the-top creative videos, and now they've done it again. The band spent the last two years in a partnership with paper company Double A to create their newest video, "Obsession," which makes use of 567 printers to create a mind-bending array of colorful backgrounds and choreographed shapes behind the band as they perform their latest single. 

To ease the minds of eco-conscious fans, OK Go note at the beginning of the clip that the paper has all been recycled, with proceeds going to the environmental group Greenpeace. The massive system of printers was tested and developed in Japan, where filming also took place over the course of two weeks - a shockingly short amount of time, considering how finicky printers can be.

The stop-motion clip merges old school technology and some high-flying wire work to create what the band has called the "world's first paper mapping" project. "Obsession" appears on the band's 2014 Hungry Ghosts album.

Watch the video, below.  


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