At the 58th Annual Grammy Awards on Feb. 15, 2016, Bieber was awarded his first-ever Grammy for "Where Are Ü Now" under best dance recording. "Where Are Ü Now," by Diplo and Skrillex (under Jack Ü) featuring Bieber, was Bieber's official reintroduction single in February 2015 leading up to "What Do You Mean?" being released as the lead single off of Purpose in August.
Bieber also performed on last year's awards, first playing an acoustic version of "Love Yourself" before ditching the guitar and running to where Skrillex was waiting for him to put a rock spin on "Where Are Ü Now."
At this year's Grammys in February, Bieber was nominated for four Grammys stemming from Purpose: album of the year (Purpose), song of the year ("Love Yourself"), best pop solo performance ("Love Yourself") and best pop vocal album (Purpose).
Scoring His First. No. 1s on the Billboard Hot 100
While Bieber had plenty of hits since debuting with the smash "One Time" in 2009, believe it or not it wasn't until his Purpose cycle that we saw Bieber's name atop the Hot 100. His first No. 1 track came with "What Do You Mean?" peaking on Sept. 19, 2015, but didn't stop there -- his next two Purpose singles "Sorry" and "Love Yourself" also hit the top spot, with Bieber even replacing himself for No. 1. Purpose also debuted as the No. 1 album on the Billboard 200, which marked his fourth consecutive time topping the chart.
Even after he stopped releasing tracks from Purpose as singles, Bieber continued his chart-topping ways with a couple of collaborations -- and replaced himself for No. 1 yet again. With "Despacito," Bieber became the first artist ever to have two separate No. 1 songs in back-to-back weeks as "Despacito" replaced "I'm The One," making Hot 100 history.
On March 9, 2016, Bieber kicked off his Purpose Tour in Seattle. Before cancelling abruptly on July 24, 2017 due to self-preservation, Bieber had performed over 150 shows across six continents (including stadium shows) that grossed more than $200 million.
Post Malone and Moxie Raia served as opening acts for the North American leg with MiC LOWRY opening for Bieber's European dates. Other opening acts throughout the tour included Rudy Mancuso, The Knocks, Corey Harper, Vic Mensa, Robin Schulz, Martin Garrix, Sheppard and more.
His Purpose Tour performances became beloved for how they ended with Bieber laying or sitting on the stage and holding hands with fans as he sang the album's title track before launching into "Sorry," which included rain falling from the ceiling -- similar to his performance at the 2015 AMAs.
Purpose Tour Merch In Retail Stores
?Concert merch can easily be executed as an after-thought -- an easy extra way to make money -- but Bieber turned his into a fashion movement. Jerry Lorenzo, founder and owner of Fear of God, designed Bieber's tour wardrobe as well as his merch for both his original tour run and the Stadium Tour. Now, pieces of Purpose Tour merch can be found at Urban Outfitters, H&M and Forever 21.
Throughout the tour, Purpose Tour Pop-Up Shops were held in various cities with much success -- for example, the two-day Pop-Up at Miami's Alchemist resulted in the store's best 48 hours of business ever.
But Bieber's merch didn't just stay in stores. At Milan Fashion Week 2017, Dolce & Gabbana models strutted with Bieber sprawled on their shirts.
With this era, Bieber made a serious push into Kanye West territory -- transcending concert tees and producing high fashion prevalent on runways and street style alike.
Guinness World Records
In August 2016, Bieber was presented with eight new records to be included in the then-latest edition of the Guinness World Records book. Among the records were most streamed Spotify track in one week ("What Do You Mean?" was streamed 30,723,708 times) and most streamed Spotify album in one week (Purpose, 205 million times).
One Love Manchester Benefit Concert
Following a terrorist attack at Ariana Grande's May 22nd Manchester show on her Dangerous Woman Tour, a benefit concert was held in Manchester on June 4. Acts there to perform included Grande, Coldplay. Miley Cyrus, Katy Perry, Niall Horan, Mac Miller, Pharrell Williams, Bieber and many more.
When it came time for Bieber's set, he brought with him an acoustic guitar, a message to deliver between songs and some tears.
"First of all, I just want to say thank you so much for having me," Bieber began. "You guys are so brave. What an amazing thing we're doing tonight, would you not agree? Would you agree that love always wins? ... It's an honor for me to be here, and maybe I should just play some music."
Bieber played acoustic versions of "Love Yourself" and "Cold Water" -- leading a chant of "love" between songs.
Before exiting the stage, Bieber had more to say. "I'm not gonna let go of hope," he said as he continued to strum. "I'm not gonna let go of love. I'm not gonna let go of God. Put your hand up if you're not gonna let go. God is good in the midst of darkness. God is good in the midst of evil. God is in the midst -- no matter what's happening in the world, God is in the midst."
He began to get choked up, "And He loves you, and He's here for you. I just want to take this moment to honor these people that were lost, that were taken. We love you so much. To the families, we love you so much. Put both hands up to honor those people right now."
Bieber wasn't about to just sit on his Purpose laurels, which he easily could have. Instead, he has subsequently been featured on five major single releases: "Cold Water" by Major Lazer (out July 22, 2016), "Let Me Love You" by DJ Snake (out Aug. 4, 2016), "Despacito" (Remix) by Luis Fonsi & Daddy Yankee, "I'm The One" by DJ Khaled also featuring Chance the Rapper, Lil Wayne and Quavo (April 28, 2017) and "2U" by David Guetta (June 9, 2017). Most recently, Bieber released "Friends," a solo single produced by Bloodpop (Aug. 17, 2017).
"Despacito" tied the record for second-longest No. 1 on the Hot 100 of all time and set the record for most streamed song of all time.
Reminisce on Bieber's achievements by listening to all of his smash hit team-ups below.