Taylor Swift NYC Pop-Up Opening Ahead of 'Making of a Song' AT&T Series Premiere

Coinciding with the release of Taylor Swift's Reputation album, the pop star will open a pop-up shop in New York City this Sunday that will precede the debut of her Taylor Swift NOW series The Making of a Song via AT&T. 

At the store fans can buy Reputation merch and experience her “Look What You Made Me Do” music video in person by getting an up-close look at her outfits and taking a photo on the throne from the set.

On Monday, AT&T will premiere the Taylor Swift NOW series for its AT&T video customers on DirecTV and U-Verse.

In one of the first episodes, detailing the making of “Call It What You Want," fans will get a glimpse into how much fun Taylor has in the studio with producer Jack Antonoff

The Reputation pop-up will be at 11 Fulton Street from Sunday to Thursday. 

THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.