The singer says the word "reputation" 13 times in new track "End Game."
Listen to the second track of Taylor Swift's brand new album Reputation and you'll probably feel like you've heard the titular word plenty. How many times, exactly? Her lucky number, thirteen. Most likely, her affection for the number began when she was born on Dec. 13 back in 1989, making it the prime choice for a lucky set of digits.
If you were one of the fans that listened to a leaked version of the album on Thursday (Nov. 9), you may or may not have noticed one glaring omission from the album. Track number thirteen, "This Is Why We Can't Have Nice Things" was not present for early listening. The title seems like a genius phrase to have removed from the grasp of listeners who wanted to sneak in before the Nov. 10 album drop.
Swift has a way of sneaking the number into quite literally everything she does, so it's not surprising that thirteen has shown up multiple times since Reputation was first announced. Her track "Gorgeous" actually peaked at #13 on the Billboard Hot 100. Of course, she couldn't have planned for it, but it's pretty cool regardless. Before "Gorgeous" three other songs peaked at #13 as well - "Teardrops On My Guitar," off her self-titled debut, Fearless classic "White Horse," and "Ours" off of Speak Now.