Taylor Swift's 'Reputation' Gets Its Own Twitter Emoji

It's Reputation Eve, and all those tweets counting down to Taylor Swift's new album on your Twitter timeline will be hard to miss, thanks to the "REP" emoji that has launched.

Using #reputation in a tweet will bring up the Reputation emoji.

Check it out in action in Swift's latest tweet -- at publication time, it only shows up directly on Twitter, not in an embed of a tweet -- and get ready to see even more of it tonight. She will be debuting the album's closing track, "New Year's Day," in a performance airing during ABC's Scandal between 9 and 10 p.m. ET.

The full Reputation album will officially drop at midnight (Nov. 10).

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