The first episode, detailing Swift's single "Gorgeous," was released online Wednesday (Nov. 1).
AT&T announced today (Nov. 1) that the company has partnered with Taylor Swift to bring Swifties everywhere -- well, Swifties with AT&T subscriptions -- "The Making Of a Song," a multi-part series chronicling the making of her upcoming Reputation LP.
This afternoon, AT&T uploaded the first episode of the series ("Gorgeous") to YouTube for all to see, with the rest of the series exclusive to AT&T video customers beginning on Nov. 13. Reputation will arrive on Nov. 10.
AT&T customers will be able to view the Taylor Swift NOW series on all video platforms: DirecTV NOW, DirecTV (Channel 1113) and U-Verse (Channel 1501).