Alli Simpson Lambasts Superficiality With 'Material Boy': Premiere

Solmaz Saberi
Alli Simpson

Australian singer Alli Simpson is making her comeback with the single “Material Boy” and Billboard has the scoop.

In an inversion of Madonna’s classic embrace of materialism, “Material Girl,” Simpson shifts the gaze to condemn a man for his superficiality. The electropop banger is a midtempo kiss-off that tells a jilted love interest: “You try to wind me up, but I ain’t one of your toys.”

“‘Material Boy’ is one of the first few songs I have ever written,” Simpson said. “I felt connected and attached to it immediately because it feels like me 100 percent from start to finish. The sound, the vibe, the story, the lyrics all comes from a point in my life and feels like me.”

“Singer” isn’t the only title on this 19-year-old up-and-comer’s resume. She’ll co-host an online music competition, The ShareSpace, with fellow Aussie singer Jai Waetford. Like older brother Cody Simpson, she has a notable YouTube presence with over half a million subscribers, and she uploads content like covers, beauty advice and even workout routines.

Recently, she was the backstage correspondent at the iHeartRadio Music Festival, where she told Billboard, “Songwriting has only been a really recent endeavor for me. It’s been amazing to be able to just voice what I actually have to say and explore that talent of mine.” Now, that we can finally hear the fruits of her songwriting, it might be time to notice her.

“Material Boy” will be available everywhere on Oct. 12. Listen to it below: