The new visual saw 43.2 million views in the day after it was released.
Taylor Swift's explosive new single "Look What You Made Me Do" began setting records out the gate.
The track's music video, unveiled at the MTV Video Music Awards on Sunday, now holds the title of most YouTube global streams in a 24-hour period. That's 43.2 million views, knocking out previous record-holder Psy’s “Gentleman,” which had 36 million views in its first 24 hours when it dropped back in 2013.
The "Look What You Made Me Do" video averaged over 30,000 views per min in its first 24 hours, with hourly views reaching over 3 million views.