While the pop star's page won't see any more snake emojis, West's lyrics are still proving troublesome.
Instagram CEO Kevin Systrom is trying to make social media a harassment-free zone, according to a new profile in Wired. And for Taylor Swift, that means removing the snake emoji from the pop star's comment feed.
It all started around July of last year, when Swift was in the middle of a fierce, now-infamous feud with Kanye West and wife Kim Kardashian. Swift was accused of treachery, and suddenly, the comment section of her Instagram filled with snakes -- or, as writer Nicholas Thompson puts it, her feed "began to look like the Reptile Discovery Center at the National Zoo."
Systrom's solution? A filter that automatically removes selected words and emojis from users' feeds. It's the same filter that Instagram made available to all users last September, just one new feature in a string of efforts from Systrom and his team to clean up the internet. In June, Instagram gifted users the ability to automatically hide offensive comments.