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JAY-Z Posts Second Preview of 'Kill Jay Z' Video: Watch

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Jay Z performs onstage during the Puff Daddy and The Family Bad Boy Reunion Tour presented by Ciroc Vodka And Live Nation at Barclays Center on May 20, 2016 in New York City.

The whole thing is coming on Friday (July 21).

The slow roll-out of the "Kill Jay Z" video continues with a new 36-second teaser. The latest peek of the clip for the track from JAY-Z's 4:44 album came on Monday (July 17) with another enigmatic glimpse that doesn't reveal much more plot than the first look we got last month. The full video will drop on Friday (July 21), but in the meantime check out this black-and-white footage of a man lying in the desert as the camera slowly pans out.

The previous teaser focused on a teenager wearing a "STAY BLACK" t-shirt running in slow motion.