Steve Madden is adding “music” to the front of his perennial mogul status after signing New York singer EZI as the first artist for his recently launched 5Towns Records, a venture with music industry veteran and frequent collaborator Steve Feinberg (Good Charlotte, Flight of the Conchords). The announcement marks a significant step for Madden as the businessman and fashion designer expands into a new venture, but also a personal one with the signing of EZI --stage name for Esther Zynn -- a fellow Long Island native.
“I’m from the Five Towns, so naming a label 5Towns Records is definitely a nod to my past,” Madden tells Billboard. “Starting the 5Towns label with Steve Feinberg seemed like a perfect next step in my desire to always aim for the commercially viable cutting edge. Our first artist, EZI, fits that mission perfectly.”
With the signing announcement comes the first offering from EZI, called “REDEMPTION,” available exclusively to Billboard below. The minimalist pop jam stands as a perfect introduction to Zynn, who used a low moment last year to empower herself and accept “all I’ve got” as the chorus touts.