20 Social Media Stars Who Have Cracked the Billboard Charts

Jack & Jack photographed on Sept. 23, 2016 at iHeartRadio Music Festival in Las Vegas.
Austin Hargrave

Jack & Jack photographed on Sept. 23, 2016 at iHeartRadio Music Festival in Las Vegas.

Did you know that some of your favorite YouTube, Instagram and Vine personalities also have Billboard chart achievements on their respective resumes? While artists like Justin Bieber and Shawn Mendes have broken big after debuting online, there are thousands of digital stars vying for that kind of mainstream attention… and some are slowly getting there thanks to eye-popping online followings.

From Hot 100 appearances by Jack & Jack and Sophia Grace, to artists like Toby Turner and Marcus Butler cracking the comedy tallies, check out these social media mavericks who have made splash on the Billboard charts:

Jack & Jack

The two fun-loving pals from Omaha dominated Vine before turning their attention to pop-rap; “Wild Life” cracked the Hot 100 at No. 87 in 2014, and since then a slew of singles have cracked the Billboard/Twitter Top Tracks chart and the Pop Digital Song Sales tally. The duo’s debut EP, Calibraska, charted at an impressive No. 12 on the Billboard 200 chart — how high would a proper Jack & Jack album debut?

Cameron Dallas

A rapper and actor with over 18 million followers on Instagram, Cameron Dallas is another Vine success story who starred in the 2014 film Expelled. Along with “All I Want,” Daniel Skye’s single featuring Dallas that hit No. 35 on the Pop Digital Song Sales chart, Dallas’ debut single “She Bad” made an impact on multiple R&B/hip-hop tallies and hit No. 9 on the Billboard/Twitter Top Tracks chart.

Jacob Sartorius

Is Jacob Sartorius only 14 years old? Absolutely. Yet the Musical.ly titan is already crossing over with original music, starting with last year’s single “Sweatshirt." That track made it to No. 90 on the Hot 100 chart, and a “Sweatshirt” remix was featured on the debut EP The Last Text, which reached No. 32 on the Billboard 200 albums chart. Sartorius’ The Last Text World Tour runs through mid-summer.

Jess And Gabriel

The husband-wife duo of Jess and Gabriel were an adorable YouTube tale before pivoting toward the mainstream with covers of songs like “Can’t Help Falling In Love” and John Legend's “Love Me Now.” Their first EP, Under The Covers, was released last month and peaked at No. 16 on the Digital Albums chart.

William Singe

Australian pop-R&B singer William Singe has accumulated tens of millions of Spotify streams with covers of songs like “Closer,” “Bad and Boujee” and “Fake Love”; his take on Ginuwine’s classic sex jam “Pony” has been the recent RCA signee’s biggest crossover success, streaking to No. 19 on the R&B Songs chart.

Alex Aiono

As a teen star on YouTube, Alex Aiono’s mix of vlogging and performing acoustic covers earned the Phoenix native millions of followers, and a spot opening for R5 on their North American tour. Now an Interscope Records artist, the singer-songwriter recently cracked his first chart — the Spotify Viral 50 — with his single “Work The Middle,” which peaked at No. 42.

Jasmine Thompson

Does a more haunting version of Macy Gray’s “I Try” than Jasmine Thompson’s riff on the single exist? The London singer-songwriter rose to fame by featuring her serene, smoky voice on YouTube covers, and while her cover of Passenger’s “Let Her Go” cracked the Rock Digital Song Sales tally, remixes with Felix Jaehn on “Ain’t Nobody (Loves Me Better)” and Robin Schulz on “Sun Goes Down” each made the Top 40 of the Dance/Electronic Songs chart.

Sammy Wilk

A cohort of Jack & Jack who’s made a similar leap from Vine to other social platforms and a music career, Sam Wilkinson leans more into the reggae world on songs like “Throw Signs” and “Ready For War.” After posting his first video in 2013, Sammy Wilk has charted four songs to date, on charts like Reggae Digital Song Sales, Heatseekers and Billboard/Twitter Top Tracks.


Nathan Sharp has stayed one of YouTube’s most prolific musical stars since breaking out from Richmond, Va., in 2012. With a focus squarely on anime and video games (and a rock twist on each), NateWantsToBattle has charted two projects — Sandcastle Kingdoms and Songs Of Time — on the Independent Albums chart, while the vowel-averse Thnks Fr Th Cvrs peaked at No. 18 on the Hard Rock Albums chart.

Bryan Lanning

The singer-songwriter's new album, Us, continued a steady rise in followers after Lanning and his wife Missy started uploading YouTube videos while expecting their first child. Along with channels dedicated to their personal lives, Bryan has reached the Top 10 on the Digital Albums chart with Us.

Joe Weller

"Don't take me too seriously... Vlogs, music videos, FIFA, taking the piss,” Joe Weller’s YouTube profile reads. The 21-year-old British artist has 4.2 million subscribers who do take his comedic antics pretty seriously, and with 2015 single “Wanna Do” hitting No. 10 on the U.K. Digital Song Sales chart, a lot of overseas fans see him as a viable musician as well.

Bart Baker

Do you have a very popular pop single? Chances are, Bart Baker has spoofed it, and earned millions of YouTube views in the process. From “Closer” to “Black Beatles” to “Starboy” to “Juju On That Beat” (that last one featuring a Donald Trump impersonator), Baker has become the platform’s very own “Weird Al,” and his collection Celebritease hit No. 4 on the Comedy Albums chart earlier this month.


The Cimorelli sisters — Christina, Katherine, Lisa, Lauren, Amy and Dani — started out with YouTube covers and quickly moved onto original pop pastures. Most impressively, the vocal group peaked at No. 3 on the Social 50 chart, although they’ve also cracked the Heatseekers tally with six different projects; they’re still mixing original tracks and covers, with their version of Kygo and Selena Gomez’s “It Ain’t Me” dropping last week.


Whether you call him Sk8, Skate Maloley or simply Skate, the Omaha native has made good on his early Vine fame and embarked on his first headlining tour last year in support of the Skaterade mixtape. “Like That,” his collaboration with Jack & Jack, hit No. 36 on the R&B/Hip-Hop Songs chart, while his own Maloski release reached No. 31 on the Rap Albums tally.

Daniel Skye

A force on Instagram (2.3 million followers) and Musical.ly (1.74 million fans), 16-year-old Daniel Skye just released “On,” his first single for RCA Records, and is currently supporting Bebe Rexha on tour. Prior to the major label push, the Florida native hit No. 35 on the Pop Digital Song Sales chart with “All I Want,” featuring Cameron Dallas.

Marcus Butler

British comedy star Marcus Butler has been super-serving YouTube subscribers with multiple channels since 2010, and the 25-year-old has done everything from writing a book to competing on Celebrity MasterChef to charting two zany tracks, “I’m Famous” and “I’m a Rapper,” on the Comedy Digital Song Sales chart.

Ryan Higa

Another YouTube personality with a penchant for slice-of-life comedy and pop culture send-ups, Ryan Higa is impressively charismatic and insanely popular, with over 19 million subscribers. His music video for the song “Bromance” has over 37 million views since 2012 and topped the Comedy Digital Song Sales chart for three weeks; other songs like “Coffee Shop Love,” “Christmas Swag” and “Clenching My Booty” have also cracked the charts.

Sophia Grace

Remember “Best Friends,” the viral video that cracked the Hot 100 in 2015? The pint-sized artist behind it, Sophia Grace, is now racking up serious YouTube views after that song made an unlikely splash at No. 87 on the chart. With her cousin Rosie McClelland helping out, the 13-year-old singer is vlogging, acting, releasing covers and cracking the Kid Audio Albums chart with the soundtrack to Sophia Grace & Rosie’s Royal Adventure.

Toby Turner

Self-described as a “stand-up comedian, actor, songwriter and YouTube personality,” Toby Turner does a little bit of everything as an online star — but you may know him as the genius behind the “Don’t Tase Me, Bro!” meme. He’s been on YouTube for over a decade, and over that span, has charted tracks like “Depressing Song,” “I Can Swing My Sword,” “Nugget in a Biscuit” and “What Does The FAX Say?” on the Comedy Digital Song Sales chart.

Trevor Moran

At the age of 13, Trevor Moran auditioned for the U.S. version of The X Factor by performing LMFAO’s “Sexy and I Know It.” Since then, the singer has accrued a fan base on the YouTube channel O2L and developed an electro-pop sound, as featured on last fall’s “Get Me Through The Night.” His Alive EP peaked at No. 10 on the Independent Albums chart, while the songs “The Dark Side” and “Someone” each charted on the Dance/Electronic Songs list.


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