His new album also set plenty of other precedents on its release day, March 3.
Ed Sheeran continues to take the world by storm, with the long-awaited release of his new album Divide (styled ÷) exciting Sheerios around the world on Friday (March 3) -- and subsequently breaking one day stream records on Spotify.
After The Weeknd set the bar at 29 million for first-day streams for an album with Starboy in November 2016, Sheeran came in and nearly doubled that, with 56,727,861 streams of ÷ on March 3 alone. The British singer-songwriter also crushed The Weeknd's record of best one-day streams for an artist, with his 68,695,172 streams flying high above the Starboy singer's 40.3 million. But it doesn't stop there.
Sheeran also set the record for best one day streams for a track, with "Shape of You" getting more than 10 million streams on Friday. Who did he top with that giant number? Himself, of course, after "Shape of You" had set the record on Jan. 6 with 7,940,950 streams.