Lorde Blitzes Auckland With Guerrilla Campaign for 'Green Light' Single
Lorde peeled back the curtain on her new music a bit more on Tuesday night (Feb. 28) in New Zealand, when she sent fans on a scavenger hunt around Auckland in search of clues about her upcoming album. After a short teaser ad that last week, the singer hit Twitter to let fans know she'd organized "a few more little glimpses at what's coming," along with a map showing them where to go.
AUCKLAND: from 9:30pm TONIGHT, i've organised a few more little glimpses at what's coming. if you want to know more, consult the map.. ❇️ pic.twitter.com/IVMcksOS8M— Lorde (@lorde) March 1, 2017
The goose chase included three different public displays in Herne Bay Beach, Ponsonby and Auckland Town Hall, where fans flocked to to see what the 20-year-old singer had in store for them. According to subsequent posts from followers, the clues she offered were tantalizing, if a bit vague.
One who turned up at Town Hall found a video playing on a brick wall bathed in green featuring a sliver of a propulsive song with the lyric "but I can't let go" and, once again, a U.S. release date for this Thursday (March 2) and Saturday for New Zealand. That display flashed the words "green light," which fans have speculated is the title of the upcoming single. Twenty four hours earlier Lorde told fans that they should keep coming back to her Twitter feed at 2 p.m. ET "for a couple of days" for updates. A spokesperson for Lorde has not returned requests for comment on the release date for new music.
At Herne Bay Beach they found some drones hovering and a sign, also tinged green, that read "she thinks you love the beach, you're such a damn liar."
As spotted by NME, the singer's mother, Sonja Yelich, and sister, Indy, were hanging around at Ponsonby, where they didn't talk to reporters, but just said that Lorde was "excited" about what's coming.
Lorde will appear on Saturday Night Live on March 11 and it appears that we might hear the first new music since her 2013 debut LP, Pure Heroine, peaked at No. 3 on the Billboard 200, before that broadcast. Lorde has been tweeting out teases about the new album for a year, providing brief glimpses of her studio sessions with fun./Bleachers producer Jack Antonoff and, more recently, getting very vocal about her disdain for the Trump administration and its potential impact on her new sounds.