After U.S. Super Bowl Bump, Lady Gaga's Sales Jump in U.K. Too

Lady Gaga performs during the Pepsi Zero Sugar Super Bowl 51 Halftime Show at NRG Stadium on Feb. 5, 2017 in Houston.
Mike Ehrmann/Getty Images

Lady Gaga performs during the Pepsi Zero Sugar Super Bowl 51 Halftime Show at NRG Stadium on Feb. 5, 2017 in Houston. 

Lady Gaga's sales took off in the U.K. after her Super Bowl halftime show, with two of her albums expected to return to the top 40 this week. The chart attack comes as Nielsen Music reported that her U.S. sales totals were up by 1,000 percent over the previous week. 

According to the U.K.'s Official Charts company, Gaga's glitzy performance on Sunday (Feb. 5) is expected to send her latest album, Joanne, up 222 percent, sending it back into the top 20 on this Friday's (Feb. 10) Official Albums Chart. The last time the album was in the top 20 was more than three months ago.

And that's not all. Gaga's debut, 2008's The Fame -- whose songs made up the majority of the 13-minute set -- is expected to jump back into the top 40 for the first time since October 2011, currently sitting at No. 37 thanks to a 1,605 percent surge. 

Overall, in the U.S., Gaga’s catalog of albums sold more than 23,000 downloads on Feb. 5 -- up 1,395 percent compared to the previous day (nearly 2,000). It’s expected that the sales surge Gaga is seeing from her Super Bowl halftime performance will continue on through the days following the game, leading to impact on Billboard’s charts dated Feb. 25 (reflecting sales data for the week ending Feb. 9). FOX also reports that Super Bowl LI drew 172 million total viewers across all platforms, with 111.3 million watching on FOX alone. Gaga's portion pulled an astounding 117.5 million viewers, making it the second-most-viewed halftime show in Super Bowl history, behind Katy Perry's set at Super XLIX, which drew 120.7 million viewers.

 

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