Justin Bieber narrates an academic history of touchdown celebrations in his new T-Mobile Super Bowl ad. The spot, #UnlimitedMoves, features cameos from New England Patriot tight end Rob Gronkowski and six-time Pro-Bowl legend Terrell Owens. "Hello I'm Justin Bieber, celebration expert," the pop singer says in the one-minute ad's opening scene as classical music swells behind him.
Looking dapper in a tuxedo and nerdy glasses, Bieber moves from the high-five to a more sophisticated end zone dance by tossing a perfect spiral to a caveman-like Gronk, who grunts and gleefully spikes the ball. The Biebs then counts down the Shimmy, the Shake, the Shimmy, Shimmy Shake and Owens', you guessed it, unlimited moves.