"Scars to Your Beautiful" soundtracks a new video from the campaign.
October is National Bullying Prevention Awareness Month, and in a new push to instill such awareness in youth, The Ad Council’s "I Am A Witness" campaign has launched a new "social good emoji."
Alessia Cara Opens Up About Her Struggle With Hair Loss That Inspired 'Scars to Your Beautiful'
In a new promotional video for the emoji, called "Ben's Story," Alessia Cara's latest hit "Scars To Your Beautiful" serves as a soundtrack for the latter portion of the story. Cara is lending more than just her music, though, as she is also featured in a music challenge across popular apps musical.ly and live.ly that aims to involve more teens in an effort to grow awareness.