Alessia Cara Lends Song to 'I Am A Witness' Anti-Bullying Campaign

Alessia Cara in the video for "Scars To Your Beautiful."
Courtesy Photo

Alessia Cara in the video for "Scars To Your Beautiful."

"Scars to Your Beautiful" soundtracks a new video from the campaign.

October is National Bullying Prevention Awareness Month, and in a new push to instill such awareness in youth, The Ad Council’s "I Am A Witness" campaign has launched a new "social good emoji."

Alessia Cara Opens Up About Her Struggle With Hair Loss That Inspired 'Scars to Your Beautiful'

In a new promotional video for the emoji, called "Ben's Story," Alessia Cara's latest hit "Scars To Your Beautiful" serves as a soundtrack for the latter portion of the story. Cara is lending more than just her music, though, as she is also featured in a music challenge across popular apps musical.ly and live.ly that aims to involve more teens in an effort to grow awareness.

Watch Alessia Cara's New Video For 'Scars To Your Beautiful'

The anti-bullying campaign, which is being referred to as the #IAmAWitness challenge, asks users of these apps to create a 15 second music video to "Scars To Your Beautiful." In the video, they must illustrate what should be done when someone witnesses bullying in action. Other musical.ly influencers such as Kristen Hancher, JoJo Siwa and Johnny Orlando and more will also contribute to the challenge.

Watch the "Ben's Story" video below.