Adele's '25' Hits Diamond Status in Less Than a Year
Adele is once again in a league of her own. In an era when mutli-platinum album sales are typically reserved for an elite group of artists, the British singer has reached a career pinnacle that most superstars are lucky to summit once, to say nothing of doing it twice in a row. According to the RIAA, Adele's smash 25 reached diamond status last Thursday (Sept. 22), certifying it for 10 million in units in the U.S. alone. She received the 10X Platinum plaque on the final night of her six-show stint at Madison Square Garden.
On the strength of the seven-times platinum single "Hello" as well as hit singles "Send My Love (To Your New Lover)" and "When We Were Young," 25 reached diamond in a little over 10 months. Her previous album, 2011's 21, propelled by hits "Rolling in the Deep" and "Someone Like You," took almost two years to hit diamond in November 2012. Adele continues her sold-out North American tour, which runs through a Nov. 21 date in Phoenix, Arizona.
Plus: Flashback! Adele Performs "Chasing Pavement" Live in the Billboard Studios in 2008