Broods on Working With Lorde & Using Microsoft Technology in 'Heartlines' Video
Indie pop duo Broods are taking a huge technological leap in the new video for “Heartlines” off their Conscious album.
New Zealand siblings Georgia and Caleb Nott partnered with Microsoft to use the tech company's Microsoft Band device to track Georgia's emotions and heart rate and translate that data into geometric shapes and visuals throughout the "Heartlines" video and on their upcoming North American tour leg of their Conscious tour.
“Your performance can give so much emotion and what you can do, but bringing this in and having that visual source as well kind of elaborates on the emotion and gives a visual sense to what we’re feeling,” Caleb told Billboard.
“It’s about taking something that you’re doing in that moment and putting something out visually in that moment. It’s made for life,” added Georgia.The new video depicts the trials of a recently broken up couple, who, as Georgia described, have “unfinished business. They kind of pine for each other silently.”
The pair co-wrote "Heartlines” with fellow New Zealand indie pop singer Lorde, whom they refer to by her birth name, “Ella”. Broods' collaboration with Lorde on the single is partly a result of their shared relationship with producer Joel Little and, as the duo joked, the fact that “New Zealand is very small.”
The track originally had a slightly different meaning than the narrative told in the video. Caleb hinted that the song was personal, and spoke about a long-distance relationship between two people who want to be together, but never are in the same place —a fitting story for the pair, who spend much time away from their New Zealand home, recently moving to Los Angeles.
“We get treatments from different directors, but sometimes somebody will interpret the song in such a perfect way that you can’t go past those people,” Georgia said of the video's narrative. “I think it’s the people that make you feel like they understand where you’re coming from without having to tell them.”
The Microsoft team came up with just the right idea for Broods, who said they are excited to be one of the first to experience the new technology.
“Technology is always going to be moving forward and it’s nice to have things that are dedicated to creativity and self expression,” said Georgia. “That's one of the most purest things that we have as human beings.”
“We thought it would be cool if not only we started to tell stories about what was organically happening, but if we found artists that really wanted to collaborate with us on projects and work together to push the technology to do something new and different with it,” said Amy Sorokas, strategic brand director of Microsoft Band Studios. “Working with Broods, and working with the Microsoft Band and thinking about how that kind of data collected from something that’s so intimate to somebody like your heartbeat and things like that, we were excited to find artists that had a reason to use that.”
Broods hope to see the video's technology push their sound even further, one day using the bio-interactive technologies to translate their intimate data (heart rate, temperature, etc.) into music itself. “We still have no idea what it’s going to be like, because every time we perform we perform differently,” said Georgia about using the Microsoft Band in concert.