The singer-actress — with 89 million followers — doesn't have a social media consultant or a method behind her backstage pics and well-lit selfies: Instead, "I go, 'Oh, that would be great for Instagram.'"
In this age of competition for followers and likes, stars often hire digital consultants and carefully curate their social profiles. So it might come as a surprise how little thought Gomez gives to the Instagram feed that has become the app's most followed. "It comes in a moment when I capture something happening, and I go, 'Oh, that would be great for Instagram. I should post it.' I know it's boring, but that's genuinely what I do." Since bumping Taylor Swift from the top spot in March, Gomez has amassed 89 million followers at press time. "It wasn't my goal to be the most followed person," demurs Gomez, 23, but she's not hiding how much she enjoys the app: "It's my favorite social platform."
Her feed is a mixture of professional photos, off-the-cuff videos and selfies. And her fans clearly love it. A June 25 shot of her drinking a bottle of Coke quickly racked up 4 million likes and is widely believed to be the most-liked photo on Instagram at the moment. "I'm not sure there's a method to my madness," admits Gomez, who shares a few tips, like: If a caption isn't coming to you, use emoji and "let it be."