New Music Friday: Spotify Editors' Picks

Every week, Spotify updates their "New Music Friday" playlist, featuring 50 of the freshest new tracks hitting the service that week.

On the heels of Billboard’s partnership with the streaming giant, we’ll be tapping Spotify’s editors each week to sift through the soon-to-be-hits and highlight the best of the bunch.

Check out the picks and listen to the entire “New Music Friday” playlist below.

DOROTHY -- “Missile”

DOROTHY’s debut album, ROCKISDEAD, out today (June 24) is organically reminiscent of classic rock in its rawest form, while also successfully creating a modern feel, built on top of a timeless foundation of electric guitars, red lipstick and both middle fingers up. “Missile” is an edgy testament to all of those things, all without trying too hard. Lead singer Dorothy Martin simply oozes cool and her powerful vocals, backed by the amplified old-school metalhead vibe her band exudes, will have that coolness rubbing off on you after your first listen guaranteed.

Maxwell-- “Gods”

Maxwell, a legendary staple within the neo-soul and R&B worlds, is making his highly anticipated return after a seven-year hiatus with his forthcoming fifth studio album, blackSUMMERS’night. Sharing his third single in advance of the project’s release on July 1, Maxwell showcases his talents with veteran ease, living up to his reputation as an innovator helping to redefine what we think of when we think of R&B music. Full of sultry moments, “Gods” layers his deeper lyrical content with lighthearted production, making for some seemingly effortless easy listening to get lost in.

Gucci Mane -- “All My Children”

Gucci Mane, freshly out of his stint behind bars for a gun possession charge, is showing love to his younger fanbase on “All My Children.” The track, his third since being released from prison, matter-of-factly reminds the rap community of the undeniable influence he’s had on other rappers, making some big claims he’s the father of the rap game. The Drumma Boy-produced song isn’t solely about fluffing his ego; Guwop also weaves in a respectful homage to those who came before him such as Master P, Eazy-E and Puff Daddy​, while also inspiring the rappers looking up to him to boss up. This is an ode to leading by example and one would only be looking for trouble questioning Gucci’s reign.

Cash Cash -- “Turn (featuring Little Daylight)”

Cash Cash continues to create inevitable earworms blessed by their signature electronic-pop flavoring, returning once again to the NMF playlist with “Turn.” Teaming up with fellow east coast alternative pop group, Little Daylight, “Turn” is a perfect crossover track making those who co-exist between genres feel perfectly at home. The song is off of their major debut, Blood, Sweat & 3 Years, out today (June 24). The album’s title is as real as it gets, referencing what the group has sacrificed to get their music to where it is today. “Turn” additionally serves as motivation to anyone not exactly where they want to be, and is both a danceable and optimistic reminder of how much difference one year, one week or one day can make once you “turn it around.”

Imad Royal -- “Bad 4 U”

Imad Royal, fresh off supporting Skizzy Mars on his sold out-out Alone Together national tour, is putting himself on the board in a major way with his first single “Bad 4 U.” The song appears on his debut project due out this fall, winning over new fans with his forward-thinking modern love ballad. Dropping out of college to co-open a studio in Washington, D.C., the young musician helped encourage other artists to experiment with their production while also doing the same, in turn creating a style of his own incorporating elements of trap, dance and soul.