Adele's '25' Finally Headed to Streaming Services

Philipp Schmidli/Getty Images for September Management
Adele performs at Hallenstadion on May 17, 2016 in Zurich, Switzerland. 

A full seven months since its retail release on Nov. 20, Adele's 25 is finally headed to streaming services. Reps for Spotify, Apple Music, Amazon Prime, Google Play and Tidal all confirmed that the singer's record-breaking third album will be available for streaming at midnight tonight (June 23).

The move is the first time that the full album will be available for streaming across any platform; to date, just the singles "Hello," "Send My Love (To Your New Lover)" and "When We Were Young" have been available on Spotify, Apple Music and Tidal. Her previous two albums, 2011's 21 and 2008's 19, are available for streaming now, though 21 was also withheld from streaming services upon its initial release.

The decision is an about-face for the famously streaming-shy Adele, who called streaming music "a bit disposable" in a December 2015 TIME cover story. “I know that streaming music is the future, but it’s not the only way to consume music,” she continued in the interview. “I can’t pledge allegiance to something that I don’t know how I feel about yet.”

Now, it seems, she may have come to a decision. Of course, barring her album from streaming hasn't stopped her fans from hearing it; against all industry trends, 25 broke the single-week sales record upon its release, selling 3.38 million albums in the U.S., according to Nielsen Music. That shattered the previous record, set by *NSYNC's No Strings Attached in 2000, which sold 2.42 million copies in its first week.

Whether this could fuel another rise up the charts for 25 remains to be seen. To date, the album has spent 10 non-consecutive weeks atop the Billboard 200.

Update (1:04 p.m.): This post has been updated to include Amazon Prime and Tidal, which will also have 25 available for streaming at midnight.


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