Melanie Martinez Gets Delivered by a Doctor in a Rabbit Mask in 'Cry Baby' Video: Watch

Tawni Bannister
Melanie Martinez photographed at Billboard's studio in Chelsea, New York City on Sept 8, 2015.

Melanie Martinez has come a long way since her days doing covers on The Voice

Since finishing as a top 10 finalist on season 3 of the show, the singer has released her Dollhouse EP and Cry Baby album, and on Monday (March 14), she released a music video for her album's title track.

Melanie Martinez on 'Cry Baby', Not Wanting to Be a Role Model & What She Learned From 'The Voice'

The video, which Martinez directed, conceived and stars in, has already raked in over 400,000 views (as of press time) since its release. The video chronicles the character Cry Baby's birth and less-than-stellar childhood with a mother whose hands are tied with a baby bottle in one hand and a beer in the other. 

Melanie Martinez Performs Stripped-Down Versions of 'Pity Party' and 'Soap' Live in the Billboard Studio

The Cry Baby album peaked at No. 6 on the Billboard 200 chart and at  No. 1 on the Alternative Albums chart in 2015 when the album was released. Watch the music video for "Cry Baby" below: