The video, which Martinez directed, conceived and stars in, has already raked in over 400,000 views (as of press time) since its release. The video chronicles the character Cry Baby's birth and less-than-stellar childhood with a mother whose hands are tied with a baby bottle in one hand and a beer in the other.
Melanie Martinez Performs Stripped-Down Versions of 'Pity Party' and 'Soap' Live in the Billboard Studio
The Cry Baby album peaked at No. 6 on the Billboard 200 chart and at No. 1 on the Alternative Albums chart in 2015 when the album was released. Watch the music video for "Cry Baby" below: