It's like something out of a fan's wildest dreams.
Taylor Swift has announced a partnership with Glu Mobile to develop her own mobile game. Swift will work with Glu as part of a multi-year partnership to develop and create a new, one-of-a-kind digital gaming experience, per a press release. This is Swift’s first foray into the mobile gaming space following her 2015 Emmy Award win for original interactive program for her AMEX Unstaged: Taylor Swift Experience.
“I am thrilled to welcome Taylor Swift, an award-winning singer, musician and songwriter, to Glu’s family,” said Niccolo de Masi, Glu Chairman and CEO, in a release. “We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience,” continued de Masi. “Glu is equally committed to designing never before seen gameplay elements that utilize Taylor’s unique creativity. Accordingly, we will spend the required development time to ensure this innovation is achieved.”