Taylor Swift to Trademark 'Swiftmas'?

Frazer Harrison/Getty Images
Taylor Swift attends the 2015 MTV Video Music Awards at Microsoft Theater on Aug. 30, 2015 in Los Angeles, California.  

Taylor Swift is reportedly adding to her #brand with a new series of trademarked phrases that will join "This sick beat" and "Cause we never go out of style" in her Swift-only glossary.

Taylor Swift's '1989' Tour Guest Stars: Where the Singer's 78 BFFs Rank on a High-School Clique Scale

According to a report from the BBC, the singer filed trademarks for the term "Swiftmas" -- a way fans describe Taylor's various good deeds, from charity work to free concert tickets -- the album title 1989, "Blank Space," as well as its lyric "And I'll write your name." The trademarks were reportedly filed with the U.S. Patent and Trademark Office on Dec. 3.

All those born in 1989 should probably start stockpiling related merchandise now....

Billboard reached out to Swift's rep for comment.


THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.