Alex Winston Turns Up With a Troupe of Senior Citizens in 'Careless' Video

Alex Winston
Emily Knecht

Alex Winston

The New York-via-Detroit singer-songwriter talks opening for Neon Trees and readying her second album.

After several years in the hype machine (see her 2011 pop banger "Sister Wife") and signing with Lyor Cohen's 300 Entertainment, New York-via-Detroit singer-songwriter Alex Winston is finally readying her unique blend of quirk-pop for the masses.

The first cut off her forthcoming sophomore LP, the wickedly catchy "Careless," expresses the singer's past struggle to step outside herself, with the hook ringing out on, "why can't I be careless? I want to be careless."

Watch the video, directed by Allie Avital Tsypin and produced by BANGS, below.

In the clip, Winston loses herself in a Queens-based geriatric center, where she haunts a troupe of old men as they do aquatic exercises, play chess, and are generally just enjoying their golden years. The cut ends with Winston center stage, as she gives a dynamo live performance while a lucky older gentlemen two-steps along with his eyes closed.

With an upcoming stateside run with Neon Trees this June, the burgeoning pop star sat down with Billboard to discuss the origins of the clip as well as her forthcoming sophomore LP, set to arrive this fall:

What about the track 'Careless' made it jump out as the obvious first single for you? How does it describe your journey with your sophomore album?

I'm not sure it's a conventional single, but it was the first song I was excited to show my friends, so I figured it should be the one I show everyone else! It also sort of set the tone for the direction I wanted to take the record sonically. 

Lyor Cohen's 300 Unveils New Direction 

The geriatric facility is a striking and bold location and tone to set for the video, how did you come up with the concept?

Allie and I came up with the idea together. She was inspired by the [Robert Altman] film 3 Women and I really wanted to stay away from the typical boy-girl relationship video, so we decided to make it a bit more introspective and less narrative. Allie found the community center in Queens and it just fit the aesthetic we had in mind so perfectly. 

Your forthcoming second LP arrives later this year via 300. What can you tell us about the project compared to your first?

It's extremely personal, which is new for me. I've been more of a lyrical voyeur. I love hearing people's stories and just sort of watching and observing but it's been two years since my last release and quite a lot has happened in my life since then! I felt like it would be a disservice to myself not to open up, and it ended up being very cathartic. 

You're touring with Neon Trees this June, are you anxious to play these new songs live for U.S. audiences? Do you adapt well to tour life?

I can't wait to get on the road and I'm more excited than anything to share the new music. I love to drive and travel. I get antsy being in one place for too long, so touring is actually pretty relaxing for me. Honestly, it's more structure than I have when I'm at home. 

Give "Careless" a spin and look out for Winston on dates with Neon Trees this June.


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