How Taylor Swift Changed GoFundMe's Fundraising Policy
Taylor Swift is steadily building a reputation for influencing company policies. First there was Apple Music, which she got to pay artists over its free 3-month trial period, and now she's pushed the crowd sourcing website GoFundMe reshape its donation limits.
The pop star's victory here was less contradictory than against Apple, but noteworthy nevertheless. While GoFundMe had previously held a donation limit of $15,000, on Tuesday Swift donated $50,000 to a young girl named Naomi battling leukemia through the website, making Swift the largest donor in the service's history.
"Taylor Swift's donation was so generous that it required us to increase the donation limit on the platform," said GoFundMe CEO Rob Solomon said in a statement on the company's website.
As a result of Swift's action, GoFundMe's new donation cap is $50,000 in a single transaction. There are never any limits on how much a campaign can raise.
"What Ms. Swift has done for Naomi and others can inspire the next generation of giving," Solomon continued.
So, what's next Taylor?
See Naomi's reaction video here: