Life-Sized Nicki Minaj Cutouts Adorn Helsinki Cathedral for Cheeky Festival Promo

Isaac Brekken/Getty Images for iHeartMedia
Nicki Minaj performs onstage during The iHeartRadio Summer Pool Party at Caesars Palace on May 30, 2015 in Las Vegas, Nevada. 

Imma let you Finnish: Hip-hop headed to Helsinki fest.

Nicki Minaj is scheduled to perform in Finland for the first time ever this summer -- and the Finnish are pretty excited about it. 

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This morning, Helsinki residents awoke to find the 150-year-old Helsinki Cathedral, located in the city's center, covered in 1,000 life-sized cardboard cutouts of the rapper. The cutouts, naturally, were taken from the butt-centric, meme-spawning artwork for her 2014 single "Anaconda."

According to Finnish site Helsingin Uutiset, the stunt is a promotional event for the Summer Up Festival (the site of Minaj's Finnish debut). Not only are organizers are hoping that concert-goers will bring the cutouts to the show, but 100 lucky Barbz will find two-day festival passes "mounted" on, er, their "backsides."

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No word from the rapper herself on the slightly subversive ploy -- but it makes sense that European festival promo doubles as an ephemeral pop art installation. The Summer Up Festival takes place July 3 and 4 in Lahti, Finland.