Life-Sized Nicki Minaj Cutouts Adorn Helsinki Cathedral for Cheeky Festival Promo
Imma let you Finnish: Hip-hop headed to Helsinki fest.
Nicki Minaj is scheduled to perform in Finland for the first time ever this summer -- and the Finnish are pretty excited about it.
This morning, Helsinki residents awoke to find the 150-year-old Helsinki Cathedral, located in the city's center, covered in 1,000 life-sized cardboard cutouts of the rapper. The cutouts, naturally, were taken from the butt-centric, meme-spawning artwork for her 2014 single "Anaconda."
According to Finnish site Helsingin Uutiset, the stunt is a promotional event for the Summer Up Festival (the site of Minaj's Finnish debut). Not only are organizers are hoping that concert-goers will bring the cutouts to the show, but 100 lucky Barbz will find two-day festival passes "mounted" on, er, their "backsides."
No word from the rapper herself on the slightly subversive ploy -- but it makes sense that European festival promo doubles as an ephemeral pop art installation. The Summer Up Festival takes place July 3 and 4 in Lahti, Finland.