Umami Burger can forget about asking Madonna for an endorsement.
The California-based fast food chain has been slammed as “ageist” and “cruel” after tweeting a graphic that inferred Madonna was an "old lady".
The crude poster, apparently hung at the company’s Costa Mesa branch, used headshots of Madonna and Drake and alluded to their onstage kiss at Coachella. It carried the caption, “because nothing gets the taste of old lady out like Umami” along with the hashtag #BettaThanMouthwash. The tweet has since been deleted but can be seen below.