Burger Chain Distributes 'Ageist' Madonna Tweet

Christie Goodwin/Redferns via Getty Images

Madonna  at The Sound Of Change Live Concert as part of Chime For Change at Twickenham Stadium on June 1, 2013 in London, England. 

Umami Burger can forget about asking Madonna for an endorsement. 

The California-based fast food chain has been slammed as “ageist” and “cruel” after tweeting a graphic that inferred Madonna was an "old lady".

The crude poster, apparently hung at the company’s Costa Mesa branch, used headshots of Madonna and Drake and alluded to their onstage kiss at Coachella. It carried the caption, “because nothing gets the taste of old lady out like Umami” along with the hashtag #BettaThanMouthwash. The tweet has since been deleted but can be seen below. 

It’s highly unlikely Umami sought permission to use the likeness of Madonna or Drake in its marketing. Billboard reached out to reps for Madonna for comment, but there was no response at time of publication.

?Drake Sucks Face with Madonna During Hit-and-Miss Coachella Set

Drake and Madonna’s smooch was one of the biggest talking points from the first weekend of Coachella. It’ll be remembered for the way the kiss lingered, and how Drake recoiled when their lips disentangled. He later wrote on Instagram, "Don't misinterpret my shock!! I got to make out with the queen Madonna and I feel [100] about that forever. Thank you @madonna."

Madonna was herself recently caught out sending a message via social media which she quickly retracted -- a glowing message for the late (and controversial) British prime minister Margaret Thatcher.