Taylor Swift is seen on Dec. 24, 2014 in New York City.
Those fan-crafted mugs, scarves, and t-shirts are disappearing fast.
Taylor Swift recently trademarked a three-word phrase from her "Shake It Off" lyrics, and her legal team continues to defend the empire. Buzzfeed reports that numerous Etsy sellers have been asked to remove Swift-themed items from their stores due to alleged trademark violations.
The makers of Swift-inspired t-shirts, candles, and other odds and ends are already feeling it. Of the 15 Etsy-hosted items in this Nov. 2014 Buzzfeed list, only three remain available.
One anonymous Etsy owner claimed to be "shocked" and "scared" to receive a cease and desist from Swift's camp: "We originally made the item for fun, we love Taylor and we had friends that love Taylor. We never intended for it to be a profit-making item. The cost of the item covered shipping costs, and production costs with very little left over."
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In a response statement to Buzzfeed, Etsy stressed how seriously it takes intellectual property laws and copyright concerns:
"When a seller opens a shop and lists an item on Etsy, they are agreeing to our terms of use, including trademark guidelines, and copyright and IP policy. When we are notified about allegedly infringing material, we act swiftly and in compliance with our policy which you can find here."
Good intentions or not, it appears those crafting T-Swift candles, t-shirts, and mugs will have to take their business elsewhere.